The simplicity of minimalism can seem easy enough, but below the surface lies far more than just “the bare minimum.” Don’t think it’s easier when it comes to minimalism just because it’s simpler. Since there are fewer components, with less interface, you have to provide the same degree of usability (perhaps even better). Minimalist Web design is characterised by fearless use of space, beautiful graphics, striking typography, and an overall emphasis on the content itself, and nothing else, in order to combine aesthetics with functionality.
We call these strategies the foundations of minimalism and based on our experiences creating and appreciating websites, below we have mentioned the seven most helpful. It is no wonder that today minimalism is becoming a common style-it directly coincides with many of the modern trends in web design, which you will also notice below.
1. Negative Space
The primary aspect of architecture that most individuals equate with minimalism is space … negative space in particular.
But minimal design is not just a small visual surrounded by a colourless expanse, as we defined in Web Design for the Human Eye. The style often encompasses some colour space, but this sense does not include textures. The most common are white, black, or very dark backgrounds, but some designers convey negative space through full-colour backgrounds as well.
As seen below, on the homepage, Lindvall A&D uses a bright aqua backdrop with an easy navigation (along with the other minimalist Web Design elements that we will mention later) to draw users to the website of the architecture company.
2. Brilliant Photography
Oversized images add a soothing touch of familiarity without dominating the foreground for designers who think that pure minimalist Web Design sites feel too emotionally remote.
Hero headers and hero images are characterised by a dramatic picture or slider positioned near the top of the scroll, the most prominent type of artwork in minimalist Web Design.
This makes an entire universe of emotional interaction and ambient environments, all depending on the quality of the photograph while preserving the minimal design’s minimalist GUI.
However, when choosing the picture, note one key tip: all the minimalist Web Design visual features should be present in the photograph, otherwise you will lose the advantage. For example, choose a high-definition photograph composed of the expansive sky, or empty white walls as above, with ample negative space. Choosing a busy photograph full of distracting objects just negates the advantages of the streamlined interface surrounding it.
3. Striking Typography.
The one that any site can not do without, like most other elements on the chopping block, is words. Since the emphasis is applied to the elements that remain, the emphasis is applied to typography by extension. Beautiful, sharp and even custom typography in a minimal framework is a great focus point
Typography adds immediate attention to the words and material while making an intriguing image that is far bigger. The most impressive examples of minimal design and typography, as described in Web UI Trends Present & Future: Typography, often include bold styles (with thick strokes) and interesting letterforms (such as a dominant font for headlines paired with a neutral typeface for other content).
4. Beautifull Contrast
The white backdrop among minimalist Web designers is such a common choice because it’s the perfect contrasting canvas. Black or white backgrounds, a hallmark of minimalist Web Design, are typically overlaid with small colourful elements or a bold illustration.
Designers can contrast with colour, size, type, location and scale, as described in Web Design for the Human Eye. Contrast draws attention to some aspects of design, but also helps establish a visual hierarchy that is identifiable.
The website of photographer Jorge Riera uses contrast in lovely ways that alter page by page. A wide white canvas on the homepage includes simple, single-line navigation, a wide image and the bottom of the screen.
5. Simple Navigation
A basic interface aesthetic combined with the simplest navigation methods (and most controversial). To further trim the number of UI components, even designers who are veterans of minimal frameworks are ditching conventional navigation for the hamburger symbol.
Make sure you’re doing it for the right reasons before you introduce a hamburger menu to help simplify your interface. As Adobe UX Designer Sandhya Talwalker suggests, behind the navigation design, the main, secondary and tertiary roles are first understood.
Note that hamburger menus often result in less navigation item discoverability, and for individuals over 44 years of age, they may be less simple.
If you think it’s as easy to do a minimalist Web Design as taking a bunch of elements away, think again.
Minimalism takes a keen eye and hard-won experience and can backfire as a site that looks bad and does nothing if done poorly. When designing for minimalism, keep these key steps in mind; before orchestrating them into a beautiful content-focused website, you will need to master each technique.